OBJECTIVE

"Toaster à la française" (fr. in a French style): Re-design the form of a toaster to better suit the needs of a modern Frenchman. 

SOLUTION

Focuses on solving two issues: (1) I would like to heat some pastries but they dont fit into my toaster. (2) I would like to toast a slice of baguette in my toaster, but becasue of its particular shape, it's not fitting inside or it's hard to take out after toasting.